Organic Search Engine Optimization (SEO)

The process of optimizing your web pages so that search engines find them relevant is called search engine optimization (SEO). By adjusting the structure and content of your website, you can increase your rankings on Google, Yahoo!, MSN and other major Internet search engines.

Many users have rated organic search engine results as more relevant than paid results. In a 2004 survey, 72.3% of Google users felt that organic results were more relevant, while only 27.7% rated paid results as more relevant. Yahoo offered similar results, with 60.8% of the users surveyed calling organic results relevant compared to 39.2% for paid. (iProspect, Survey Sampling International, WebSurveyor, and Stratagem Research, April 2004

One other thing to keep in mind is that 75% of Web searchers never look further than page one (Source: Georgia Institute of Technology). Most search engines display ten results on the first page; and very few searchers click the links to look at the second page. Usability expert Jakob Nielsen points out that, "Users almost never look beyond the second page of search results, " and Danny Sullivan, ClickZ Search Engine Marketing Columnist, puts it out this way: "Being listed 11 or beyond means that many people may miss your Website."

Don’t over look this important step when seeking better search engine rankings. Zartwork Designs SEO team can optimize your web pages so that search engines find them relevant.

Link Building Programs
One of, if not the most significant factors for top search engine rankings, are links that point to a specific page. All major search engines factor off-page links into their ranking equations. The Zartwork Designs link building program will help obtain links from sites that are highly valued by current search engine algorithms. There are millions of potential link partner pages on the Web and many ways to get links to and from them.

Pay-Per-Click Advertising Programs
No matter how your company earns its revenue, you can increase its profitability through the targeted visitors brought by PPC (pay per click) advertising. One of the best ways to launch an effective PPC campaign is through Zartwork Designs paid search management solutions. Our keyword analysis helps provide your website with the targeted leads that are most likely to bring valuable traffic (and sales) to your Website.

Website Analytics
There are many ways to optimize a website for better search engine rankings. There is only one way, however, to tell if it’s working. Zartwork Designs web analytics service provides comprehensive, detailed reporting of your website’s traffic, and is fundamental to improving your website design and marketing strategies. Zartwork Designs Website Analytics service will provide you with answers to important questions such as:

• Where are visitors coming from?

• How many visitors are accessing my site and what pages are they viewing?

• What search terms are visitors using in the search engines to find my Website and from what search engines?

• What visitors are viewing my site now?

• What are the detailed demographics of the Website's visitors such as their browser type or country of origin?

What This Means for your Business
When you spent thousands of dollars on a website, you assumed that many users would be seeing it on a daily basis. The problem is that there are so many websites out there. Customers doing a general search for a type of company will only see the top 10 – 20 results before making a decision.

Using Zartwork Designs search engine optimization services will create more traffic directed towards your site, because your site will be ranked higher on the major search engines. More traffic means more revenue.

Where do I Start?
The best way to get started is with Zartwork Designs Top 10 Competitive Analysis service. Our SEO specialists gather data from the top 10 competitors that currently have high rankings for the keywords that are important to you.

This competitive intelligence can be used with any of the SEO services we offer to help ensure the success of your SEO initiative. You’ll save time and get results faster when you start with Zartwork Designs Top 10 Competitive Analysis service.