In marketing and advertising, “they say you want a revolution.” The function of
marketingis to promote and facilitate exchange.
At Zartwork we feel that in order to hold the attention of today’s consumer a company needs to attract them with pertinent information, don’t waste time or space. State the need, provide the solution, and simplify the message.
“1,000 songs in your pocket.” Close your eyes and visualize it? Can you see it? You can and that makes this a very effective use of
marketing and advertising. So effective in fact, it sparked a revolution in at least two industries. This one slogan almost single handedly changed the face of consumer electronics and the music industry forever. This one simple slogan was to sell over 173 million iPods in less than 7 years.
marketingas in all communication simplicity is the key because the impact of great communication is visualization. They say that a picture is the most powerful form of communication but how do “they” communicate that idea?
With words, they merely say
“A picture is worth a thousand words.”But how complex the picture to depict that thought? Really when you look deep into the message the reality is visualization is worth a thousand words and whatever can make a person visualize with a picture or a few words, that is the most powerful and effective communication.
Marketing is a synergy of all methods of communication brought together to state a need and then provide the solution. At Zartwork “we all want to change the world”, one product at a time, your product. And yes, from time to time adding a tune to the words can be very impactful as well.