The days of having a website, putting up content about your business, and then leaving it stagnant for years on the web are over.  We live in the age of

social network developemnt

and

Web 2.0

, and we are rapidly approaching

Web 3.0

.  In this wave of interactivity, the focus of the web is centralized on networking amongst peers on social websites such as

facebook

,

twitter

,

myspace

,

yelp

, and many others.

What gave foundation to

social networking

initially was blogging.  A blog is a site maintained by an entity for the purpose of having a forum to communicate ideas about a particular subject to the world at large.  These have nothing to do with news, they are not meant to represent fairness or equality or right or wrong they are simply places for people to comment and other people to respond in real time.  In 2007 there were an estimated 112 million blogs.

The next step in the evolution of the blog was the

social network

.  It was a blog that had the feature of allowing people or companies to create their own pages that they could represent information about the individual or company, these pages are known as profiles. Profiles in some cases are private and you must ask to enter and other times they are public, meaning you get to choose who sees your information and who interacts with you and your friends.

Web based

Social Networking

is real-time bi-directional communication between nothing less than the people of the world.  What this creates is a simple easy to use forum for people to say what they feel when they feel it without spin.

In the business world this has brought survival of the fittest to a new level.  Prior to this level of communication International companies and politicians could hide behind huge advertising budgets and all the while have bad products?  Those days are going, Fast.

Now the playing field is leveled.  If there are better products and services available in a community the community based business will be able to say it as loud as a mass marketer.  And if a major supplier starts to sell bad products and indulge in predatory practices your local neighborhood business will be able to tell you, now, today and just as loud as any major retailer.

Coke has over 3.5 million fans on

Facebook

. How does this happen?
Its Friday night and one person at Coke types “ Coca-Cola is ready for the weekend!”, by Saturday morning 4000 fans of Coke agree. That is

Social Networking

on the Web.

At Zartwork we understand that people’s perception of your company is VERY PUBLIC. And you need to manage that perception because all of a sudden the public’s perception of your company is your company’s reality. We understand web based social networking, we understand what needs to be done and we do it. Our

Social Networking Development

packages will get you on the web and interacting with your customers in no time at all.

Zartwork Designs is state of the art social networking from design to implementation to management.